Micromarketing (Business/Marketing_and_Advertising/Micromarketing)
up MicromarketingMicromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts. The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics. The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits. This idea allows one to build mathematical models predicting likely purchasing behaviour.EntriesExperian http://www.experian.com/ Credit referencing and consumer targeting for the USA and other countries Institute national de la Statistique et des Etudes Economiques http://www.insee.fr/ INSEE run, amongst other things, the French census. They provide data for the smallest local areas allowed by French data protection laws. They also run the company register, SIRENE giving information about numbers and categories of businesses across France. Word of Mouth Marketing Association (WOMMA) http://www.womma.org/ US-based organization for the viral, buzz, and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth. Statistics Sweden http://www.scb.se/ Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English] Digital Vector Maps http://digital-vector-maps.com/ Royalty free digital maps in fully editable, Adobe Illustrator and PDF vector format. Instant download for use in your print, web and multimedia projects. BuzzLogic http://www.buzzlogic.com/ Offers software solution to identify who is influential within specific conversations taking place in social media so that firms can manage brands, reputations, products and customer relationships. Sunflower Group http://www.sunflowergroup.com/ A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles. Demographics Now http://www.demographicsnow.com/ Subscription service providing interactive demographic maps and reports for any level of geography in the U.S. GeoLytics http://www.geolytics.com/ Provider of US Census, demographic, and GIS data products for demographic research, marketing, and market research. AZ Direct http://www.az-direct.com/ The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany. Church of the Customer http://customerevangelists.typepad.com/ Weblog about word of mouth, customer evangelism and citizen marketers. Media Networks. Inc. http://www.mni.com/ Local Adverts in national magazines. CACI Limited http://www.caci.co.uk/ Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe. DCD Marketing http://www.dcdad.com/ Direct demographic and marketing services. Generates product exposure through a grass roots understanding of local and regional communities. Empower Geographics http://www.empower.com/ Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing. GMAP Consulting Limited http://www.gmap.com/ Provide market intelligence and decision support solutions to global retail organisations. Target Marketing of Santa Barbara http://www.targeting.com/ Information on workshops, books, and consulting services. Rubber Republic http://www.rubberrepublic.com/ London-based viral marketing agency providing creative, seeding and tracking services. Digital Media Communications LTD http://www.dmc.co.uk/ Viral video and buzz advertising firm based in London. Specializing in video syndication and tracking online viral video campaigns. FreeDemographics.com http://www.freedemographics.com/ Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data Related categoriesGerman Von Mikromarketing ist die Rede, wenn im Bereich des privaten Endverbrauchers die räumliche Betrachtung, Analyse und Marketingmaßnahmen so weit differenziert werden, das sie bis auf Straßen-, Demography and Population Studies The study and measurement of human populations, including studies of human fertility, health and mortality, and migration. Direct Marketing Direct marketing involves marketing products and services directly to consumers and businesses. Typical forms of this marketing involve print media (such as flyers, mailing pieces, catalogues, and Geographic Information Systems A geographic information system (GIS), captures, stores, analyzes, manages, and presents data that refers to or is linked to location. Research Sites offering research services using the Internet and related consulting services. Neigbour categoriesAdvertising This category is for companies specializing in advertising and promotional services. This category is NOT for advertising your products. Please submit your site to an appropriate subcategory of Associations Non profit, educational and trade associations that inform, enable, and support the development and maintenance of marketing related businesses. Associations that deal specifically with business Branding Branding enables an organization to differentiate its goods or services from those of its competitors. The process of branding involves developing a By Age Group By Ethnic or Cultural Focus The Marketing and Advertising by Ethnic or Cultural Focus category comprises businesses and establishments that have a primary organizational focus on one or more specific ethnic or cultural By Industry This category lists marketing sites targeted to specific groups of persons or industries. Marketing and PR firms focusing on a particular market sector are listed here. General marketing and PR By Region This category contains links to regions and countries with marketing and advertising sites. Conferences The Marketing and Advertising Conferences category covers conferences, trade shows, and expositions for marketing and advertising professionals. Consulting Marketing consulting firms provide advisory services contracted for and provided to organizations by specially trained and qualified persons who assist, in an objective and independent manner, the Education and Training Employment Information on recruiters specializing in the placement of advertising and marketing professionals, as well as job-related information for those Internet Marketing First, what this category is NOT! If you are a site designer, builder, promoter, submission service, even if the words marketing appear on your site or in your business name, this does not Marketing Support Services Web sites, publications, information suppliers, and resources that are provided to individuals Market Research Firms supply research or strategies to perform research in marketing. News and Media The Marketing and Advertising News and Media category covers news services, television or radio programs, newspapers, magazines, and e-zines which Public Relations Relationship Marketing Salesmanship Training laboratories, salesmanship consultants, sales management firms, sales improvement organizations, providers and inspirational resources for sales people fit here. This focus is because Strategic Strategic Consulting professionals in the field of Marketing and Advertising provide training materials, services, and other resources related to the field. The topic of Telemarketing This category is for those that are looking for products and services that they can use in their call centers, customer care departments and help desks. This category will also Mailing Lists This category is for sites focused on the development, maintenance, and rentals of lists used for direct marketing. These lists may include postal addresses, (This section is quite beta and buggy, have patience. Thanks)
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